About Us

After completing his schooling in Surat, he pursued Fashion Designing at Auro University, where he not only refined his creativity but also learned to combine modern design techniques with comfort and practicality. It was here that the foundations of his vision for Ityaara began to take shape — a desire to create clothing that merges style with everyday wearability.

Alongside his studies, travels across India with his father’s textile business exposed him to the country’s diverse fashion and textile hubs — Mumbai, Delhi, Jaipur, Ahmedabad, Kolkata, Bengaluru, Chennai, and more. Each city offered a unique lesson: the elegance of traditional prints in Jaipur, the bustling fashion energy of Mumbai, the urban trends of Delhi, and the rich handloom heritage in Kolkata.

Seeing these different markets, combined with the insights from his time at Auro University, inspired him to reimagine traditional Indian clothing for today’s young girls. He noticed that while ethnic prints and cultural crafts were beautiful, there was room to give them modern silhouettes, comfortable fabrics, and youth-friendly designs — outfits that feel stylish, confident, and perfect for everyday college life.

Ityaara was born from this vision — a brand that blends cultural artistry with youthful energy, creating clothes that feel fresh, expressive, and effortlessly stylish. Every kurta, top, and dress carries the influence of India’s rich textile heritage, refined through a modern lens and shaped by the experiences of a young designer passionate about fashion.

And that’s how Ityaara became more than just a clothing brand — it’s a movement, a feeling, and a style statement crafted in Surat, inspired by the cities across India, and designed for the next generation of trendsetters. And that’s how the glow-up era began. ✨